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Settings
Customize your Stratara experience.
Customize the component weights for each proprietary index. Changes apply to Rankings, Screener, and Detail panels.
Choose which columns appear in each preset view on the Data tab. Changes are saved to your browser.
Account
States & Metros
Map + Screener
Demand drivers
All geographies
Correlation Lab
PDF reports + export
Demand driver deep-dives
White-label reports
Priority support
Methodology & Disclaimers
Data Sources
Stratara aggregates data from 25+ federal agencies and institutional sources including Census ACS (demographics, housing, commute), Zillow (ZHVI, ZORI, inventory), BLS (LAUS, QCEW employment), FHFA (house price indices), CoStar (CRE sector fundamentals), FEMA (natural disaster risk), CDC (PLACES health measures), FBI (UCR crime data), IRS (SOI migration/income), HUD (fair market rents, LIHTC), EPA (air quality), and more.
Confidence Tiers
Every metric carries a confidence badge reflecting its source quality: H (High) = direct from primary federal/commercial source with minimal transformation. G (Good) = minor derivation or aggregation from reliable source. E (Estimate) = computed composite, modeled from related data, or aggregated across sources. L (Low) = sparse proxy, imputed value, or survey-based with wide margins.
Proprietary Indices
Stratara's 24+ proprietary indices (Investment Score, Affordability Index, Market Heat Score, Growth Momentum, Quality of Life, Rental Strength, Recession Resilience, Landlord Favorability, Public Safety, and more) are computed composites. Each combines 3-6 weighted input variables using formulas documented in the Glossary. Scores range 0-100 and indicate relative market positioning. Component weights can be customized in Settings.
Data Freshness
Data refreshes vary by source: Zillow metrics update monthly, Census ACS annually, BLS LAUS monthly, CoStar quarterly, FEMA NRI annually, CDC PLACES annually. Government data may be 1-12 months behind current conditions. CRE fundamentals can shift rapidly between reporting periods.
Market Ratings
Market ratings (A/B/C/D) synthesize multiple indices, CRE fundamentals, and data confidence into a single directional signal. They weight affordability, growth momentum, rental strength, and demand-driver density. Strategy-fit tags indicate which investment approaches align with the market profile based on vacancy, rent levels, growth trajectory, and supply pipeline. Ratings are conservative by design – markets with incomplete data receive lower confidence scores and more cautious ratings.
Important Disclaimers
Not Investment Advice. Stratara is an informational tool only. Nothing provided through the platform constitutes investment advice, financial advice, legal advice, or a recommendation to buy, sell, or hold any real estate asset or security. You should consult qualified professionals before making any investment decision.
No Warranty. The platform is provided "as is" without warranty of any kind. While we strive for accuracy, data may contain errors, delays, or estimates. Proprietary indices carry the same limitations as their underlying sources. Users should verify critical data points independently.
Limitation of Liability. In no event shall Stratara be liable for any indirect, incidental, special, or consequential damages arising from use of the platform, including but not limited to lost profits or investment losses.
County Data Notice. County-level metrics are modeled estimates derived from state-level inputs with statistical distribution. They are useful for directional screening but should not be treated as precise measurements.
Market Comparison
Add markets to compare side by side. Click + to add more slots (up to 6). Persona controls how scores are weighted — Investor favors cash flow, Developer favors growth, Renter favors livability.